We know online stories.
Through 35 online projects we have developed and refined how to tell stories on the internet – by building emotional engagement and by facilitating conversations with – and between users.

 

We have concluded that:

• Online stories are social
  The Internet is a social medium. Stories told here are an experience to be shared with others.

• Online stories are interactive
  The Internet is used actively. People search and navigate, looking for information and creating meaning. Online stories should not be a passive, lean-back experience.

• Online stories are for everybody.
  Before Facebook came along, active participation in an online forum was rather geeky. Today everybody is a potential participant – as long as the barriers for entry are low enough. Our stories lower the barriers and make it easy for everybody to join in.

Contact us to hear more about how we can use these insights to help you.